4 proven nonprofit event branding techniques
Branding can make or break your event. It's something so important, but often an underutilized part of event strategy. When it's done right, it makes event planning that much easier.Special Events...
View ArticleHit the Beach: Russell Harris Event Group Creates Beaches of the World
A global technology client kicked off its 2014 international sales and marketing conference by welcoming 3,500 guests from around the world to the Venetian Hotel in Las Vegas. Ready for something...
View ArticleBig-time Event Producer Melanie Fletcher on Secrets of Special Events
Melanie Fletcher, partner of London-based Done + Dusted, has overseen spectacles including the 2012 London Olympics opening and closing ceremonies. Up next, the Red Nose Day fundraiser slated for May...
View ArticleBranding Now Crosses Corporate, Social Events
Susan Cuadrado When it comes to events, branding creates the culture, sells the product and tells the story—for both corporate and, increasingly, social events When it comes to events, branding...
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A day in the life of a DMC operations manager
As a little girl, if someone asked me what I wanted to be when I grew up, I probably would have responded with a dream typical of any child: a princess, a super hero, maybe even an astronaut. Fast...
View ArticleSpecial Events Shares 2015-16 Corporate Event Forecast
Lisa Hurley Almost a quarter of special event professionals predict an increase in corporate events in 2016.read more
View ArticleVintage Vibe: Lori Parks Corporate Events Creates the 'Vintage Amazing Race'
Lori Parks Corporate Events takes 33 guests on a classic competition in beautiful Napa Valley, but all with a classy vintage spin. The event won a 2015 Special Events Gala Award.Photos courtesy Lori...
View ArticleAdd it Up: The Real Cost of a Bad Corporate Event
If you're feeling pressured to cut the budget for your next event—don't. Small "fails" can add up to one big failure, and a colossal waste of time and money for a poorly executed event:Content...
View ArticleMasterpiece Meal: MGM Resorts Events Creates an Intimate Museum Dinner
MGM Resorts Events Productions treats 58 lucky guests to a masterpiece meal at the read more
View ArticleBig DMCs Forecast Top Trends for 2015-16
Here, a taste of top trends big DMCs see for 2015-16 Here, a taste of top trends big DMCs see for 2015-16read more
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Why Fortune 500 companies are hosting holiday parties in summer
Corporate entertainment – the face of which is the annual company holiday party – has changed over the years. Once an occasion for employees to gather around the punch bowl to celebrate the winter...
View ArticleStylish Start: SpringHill Suites by Marriott Stages a Stylish Launch
Innovate Marketing Group helps the new SpringHill Suites by Marriott Downtown Burbank Hotel showcase its stylish look with an art-themed grand opening. Photos courtesy Innovate Marketing Group.
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Middle East event trends 2015
Despite the crucial role of technology in the Middle East (the audience is fascinated by the new new thing!), the real value the meetings and events industry has become more and more apparent: bringing...
View ArticleDown the Rabbit Hotel: MGM Creates an Alice in Wonderland-theme Incentive Event
Multiple Gala Award winner MGM Resorts Event Productions creates a surreal Alice in Wonderland-theme incentive eventread more
View ArticleEdgy Upfront: Russell Harris Event Group Showcases Disney TV to Buyers
A simple soundstage becomes an exciting showcase for Disney Media Distribution's TV shows thanks to Russell Harris Event Groupread more
View ArticleL.A. and the 2024 Olympics: Here Comes the Hard Part
If Los Angeles can win the bid for the 2024 Olympic Games, a landslide of event business will head to the U.S. But even though L.A. already had venues in place from its 1984 stint as host city, the...
View ArticleTop 2015-2016 Trends from the 50 Top Event Firms
The biggest companies in event planning share their take on the top trends shaping the world of special events for 2015-16read more
View ArticleBig Events from our '50 Top Event Companies': Part 1
The big event companies on our 2015 list share big events they are proud of.read more
View ArticleBig Events from Our '50 Top Event Companies': Part 2
The big event companies on our 14th annual "50 Top Event Companies" share noteworthy special events from the last yearread more
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